Rijksmuseum Boerhaaves building underwent a thorough renovation after which all the rooms were newly designed. At the same time the museum adopted a new brand style.

I implemented this basic style of logo, font and color palette into a wide range of communication and products: tote bags, stickers and paper bags for the museum shop, signage around the building, an exhibition stand, prints on aprons for the children’s lab and jackets for the museum teachers, narrow casting screens in the central hall, survey cards for visitors, forms for the library, menu cards for the museum restaurant, the card for friends of the museum, a spray paint street template, brochures for diverse commercial activities etc. etc. etc.

  • summary

    implementing the new brand style into on- and offline communication

  • client
    Rijksmuseum Boerhaave