studioVerhees

The design of the logo for music duo SUN is inspired by the words of guitarist Rodriguez Orozco. He describes the improvisations when he plays the guitar as: “You know you’ll go from A to C via B, but the actual road is created by choosing on-the-go from the many options that present themselves.”

 

I took this principle and drew these letters, where multiple lines give direction and suggest shapes that are both open and closed. 
When animating the logo I elaborated on this idea, and made it do a swirly dance to the music.

  • summary

    creating and animating a logo

  • client
    S•U•N